THE GO-PILOT
CHALLENGE
THE BRIEF:
Show the world you can use the Lenovo Legion Go console literally anywhere.
THE SOLUTION:
We sent pro gamers and all round good sports John Nellis and Shauna Ward on a console launch they’ll never forget. Riding in stunt planes rigged up with the new Lenovo Legion Go, our brave influencers battled it out for first place in-game whilst enduring increasingly intense loops, rolls and flips. Understandably, they also did quite a lot of swearing!
MY ROLE:
Lead Creative:
Pitching multiple concepts to present to the client and developing the chosen route for the internal team to roll out.
AGENCY:
Jack Morton