HONDA x RFU
INSTALLATION
THE BRIEF:
Create a fun and engaging stand for the Twickenham fan zone, connecting Rugby with the Honda Electric ranges.
THE SOLUTION:
Over 4 years of partnership, we’ve helped Honda deliver one of the favourite installations at the Twickenham fan zone, with a range of hands-on games suitable for all ages (and levels of intoxication), an exhibition of cutting-edge electric vehicles, and a handful of creative photo opportunities.
Rain or shine (let’s be honest, mostly rain) this stand generated a real buzz, keeping the kids entertained while parents explored the product ranges.
MY ROLE:
Lead Creative & Graphic Design support:
Pitching updates to activations (ranging in budget), and developing the chosen routes with a team of 2D and 3D designers.
AGENCY:
Jack Morton
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The Charging Room +
The changing room with plenty of charge
Building on the activation from previous years (a changing room setup where fans could charge completely free of charge), we suggested an update of layout to offer more space, and an interactive quiz setup combining Rugby knowledge with stats related to the latest Honda EV ranges. A simple way to keep guests engaged while they charge, whilst collecting some email addresses in the process. -
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Grandslam
Do you have the power to reach the try-line?
Using a simple optical illusion guests can capture an epic shot of themselves (seemingly) in mid -flight, diving for the try-line.
This one-of-a-kind souvenir is free to takeaway, emailed to each fan as a Honda branded image ready to share across social channels.
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Race the Greats
Can you charge faster than the pros?
Using the power of Pavegen flooring (interactive panels that generate energy when stepped on) we can challenge our guests to a race to full charge!
Keep running to push your illuminated power-bar over the finish line faster than your friends and family, and claim ultimate bragging rights if you make the days high scoreboard. -
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Try-line Charge
Does your team have the power?
Working in teams, this activation challenges guests (again using Pavegen flooring) to generate the most charge, and reach the opposition try-line first!
The faster you and your team run, the more energy you create, and the further your neon lights are pushed forward.
