HEINEKEN AT THE UCL FINAL 2024

THE BRIEF:
Bring the brand to life in a playfully varied, London-centric and football focussed way, for a weekend of events leading up to the UEFA Champions League Final.

THE SOLUTION:
I defined and developed a unique graphic language for 3 large scale events spanning an opening party overlooking Canary Wharf, drinks beneath the London eye and a takeover of Wembley’s Lioness Lounge for key Heineken stakeholders.

With newly released guidelines from Heineken, this was a great opportunity to push the brand creatively, bringing the events to life with playful London references, footy terminology… and several thousand puns (of varying quality).

MY ROLE:
Lead graphic designer & supporting creative:
Developing a unique graphic look and feel, and rolling it out across 3 locations.

AGENCY:
Jack Morton