DESPERADOS
RAVE TO SAVE
THE BRIEF:
Create an inclusive experiential party concept that engages the Rave to Save app.
THE SOLUTION:
The world’s first gamified party, where your dance steps unlock rewards and raise cash for charity.
Combining the Desperados Rave to Save app with LED wristbands, we counted up the dance steps of ravers across Europe, rewarding them with a epic prizes whilst simultaneously raising cash for inclusive causes.
MY ROLE:
Senior Creative:
Developing concepts, art direction and copy for a scaleable toolkit rolled out across parties big and small.
AGENCY:
Jack Morton
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The combined step count of the crowd adds up to confetti drops, dance perormances and much more.
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Individual step counts reward our top ravers with free drinks, branded merch and VIP access.
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All dance steps count towards a charitable donation to inclusive charities like Stonewall and Women in Music.
